Urban ventures | Brand Video

Urban Ventures (UV) has been working for over 30 years to break the cycle of poverty in south Minneapolis. UV believes education is the closest thing they have found to break this cycle. Providing a path for every student to pursue post-high school education is challenging. Each life is different, there is no one size fits all.

Created in collaboration with the client, we developed a script that was clear and engaging and used motion graphics and 3D animation to tell this important story. Introduced at the Urban Ventures 30th Anniversary Gala, many commented that the video not only helped them better understand the challenges faced by the community but it also clearly articulated the many programs and pathways Urban Ventures provides to help the community find a new path to a better future.